01 / SOFT & HUGGABLE
◕◕ᴗ
Plush & soft toys
Characters made for holding close.
THE CHARACTER MERCHANDISE STUDIO
Good stories
deserve to be held.
We help brands turn characters, mascots, and stories into physical products people can hold onto.
FROM FIRST IDEA
TO REAL-WORLD OBJECT✳
TO REAL-WORLD OBJECT✳
01 / CONCEPT EXPLORATIONCHARACTER → PRODUCT
MADE FOR
REAL LIFE ✳
REAL LIFE ✳
01 / WHAT WE DO
A little more character.
A lot more possibility.
Some ideas are too good to stay on a screen. We help teams explore the right product, materials, and making process to bring their characters into the world.
↗THE POSSIBILITIES
What could your
character become?
From a single idea to a considered collection, we start with what matters to your project.
02 / LITTLE OBJECTS
✳
Pins & accessories
Small pieces with a lot of personality.
03 / DISPLAY WORTHY
●✦
Figures & collectibles
Ideas with presence, shape, and detail.
ILLUSTRATIVE PRODUCT DIRECTIONS · EVERY PROJECT IS ASSESSED INDIVIDUALLY
02 / HOW IT WORKS
From idea
to in your hands.
Thoughtful at every step. Shaped around your brief.
Start a project ↗Share your idea
Tell us about your character, your audience, and what you have in mind.
Explore the possibilities
We discuss product formats, materials, and practical considerations together.
Develop & sample
With an agreed scope, we move into product development and sampling as appropriate.
Make it real
Following approvals, we coordinate the agreed production and delivery plan.
✳
A GOOD IDEA
IS JUST THE BEGINNING.
IS JUST THE BEGINNING.
03 / OUR APPROACH
Made with the
whole story in mind.
Every character has its own personality. Every product has its own requirements. We bring product thinking and practical development together to help bridge the two.
Fabletact is a character merchandise initiative operated by Shenzhen MyWave Creative Toys Co., Ltd., a subsidiary of Yijia Creative. MyWave handles project inquiries and contracts.
Let’s talk about your idea ↗04 / GOOD TO KNOW
Questions?
We’ve got you.
Every project starts somewhere. Here are a few things you might be wondering.
Do I need a finished product design?+
No. You can start with an existing character, a visual reference, or an early idea. We’ll discuss what’s needed for the next step.
What quantities can you support?+
Quantity requirements vary by product, material, and production method. Share your estimate and we’ll assess it as part of your project.
Can you help us choose what to make?+
Yes. We can explore formats based on your character, audience, intended use, budget, and timing.
How are pricing and timelines determined?+
They depend on design complexity, materials, quantity, sampling, and delivery requirements. We’ll discuss these after reviewing your brief.
Can I use a licensed character?+
Please only share characters or materials you have the appropriate rights or authorization to use. Rights and approvals will be addressed in the project agreement.
05 / START A PROJECT
Have a character?
Let’s make it real.
Big idea or little spark, we’d love to hear about it. Share a few details and let’s see what we could make together. Project inquiries and contracts are handled by Shenzhen MyWave Creative Toys Co., Ltd.
✳
Not sure where to start?
That’s perfectly fine. An early idea is enough to begin a conversation.
That’s perfectly fine. An early idea is enough to begin a conversation.